graciebird thrifts logo & brand identity

Ms. “Graciebird” earned the nickname in childhood due to her long legs. While quarantining during the COVID-19 pandemic, she decided to make her hobby a side hustle and dove into her instagram presence and online business. By curating her shop with classic brands, groovy, feminine, and unique pieces, she shares her passion of sustainable secondhand fashion by making it simple and fun! She also holds pop-up shops at local thrift and farmers markets so it was important for her brand to stand out.

She wanted a logo that incorporated her funky, retro, and feminine style with her quirky and sweet personality that also grabbed people attention. The contrasting bright citrus colors are a tie to the psychedelic age as well as a nod to the bright hues from our childhood in the late 90s. graciebird thrifts invites your inner child to adopt pre-loved clothing that makes you feel unique.