Core values design
In honor of the agency’s 5 year anniversary and annual meeting, TBWA\Worldhealth’s C-suite invited its employees to design a t-shirt that represents its core values: Do Good, Be Authentic, & Raise Hell.
As “The Disruption Company”, TBWA refers to its employees as “pirates” due to their notoriety for disrupting the status quo. Using this concept as inspiration, my design was chosen as the winner of the contest among hundreds of other submissions across the agency. The design was turned into a t-shirt and later repurposed for agency branding across many promotional assets such as presentation slides, career fair booths, socks, swag bags, temporary tattoos, and even a permanent tattoo on a coworker!
The video below was presented at our agency-wide annual meeting to reveal the design:
THE VALUES TEE:
[THE PROOF THAT PEOPLE DID IN FACT WEAR THE SHIRT IRL]MAIP CAREER FAIR BRANDING:
EXEC PRESENTATION SLIDES:
THE DESIGN:
{BONUS} THE REAL DEAL:
